NONFICTION BRAND™ w/DP Knudten

E071 “Whether or not they take away the ‘likes’ is really irrelevant.”

Influencer marketing maven Neal Schaffer is back for a second-half conversation with host DP Knudten about his soon to be released book The Business of Influence (that he teased starting two years ago), why he’s going with a big publisher instead to doing it himself, and why every marketer should be adding a ‘influencer-specific’ line item to their marketing budgets from now on.
This episode features heartfelt shout outs to Publishizer (check out Neal’s book entry here: https://publishizer.com/the-business-of-influence/), the amazing Jason Isbell and Martin Guitars, and yet another to ‘the Other Schaffer who spells it Schaefer’ Mark Schaefer.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E070 “They’re not going to be human, and they’re not storytellers.”

Social influencer expert (and peripatetic inspiration) Neal Schaffer joins host DP Knudten for a fast-moving, deep diving conversation about how he uniting his multiple brands efforts into one master-brand based on the only one he can truly, and will always own—nealschaffer.com 
This fascinating episode features shoutouts to master social seller Spencer X. Smith, The Blogging Millionaire’s Brandon Gaille, and this podcast’s favorite thought trough, Mark Schaefer. 
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved
 

E069 “You just have to be where your audience is.”

Alex and Todd Austin of Fletch Digital / Sydney are back with host DP Knudten for the second half of their conversation about how organic social media isn’t dead, and how it can superpower paid campaigns while building solid customer relationships.
Shoutouts to Mark Schaefer (NONFICTION BRAND episodes 64 and 65) and Neal Schaffer (NONFICTION BRAND episodes coming soon), 
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E068 “…get yourself ready for the day and you’re Instagram ready…”

Awesome Aussies Alex and Todd Austin of Fletch Digital / Sydney join host DP Knudten for a convo about how they are successfully using Instagram to promote their service business and attract real customers by simply being themselves—but in a brand-centered, strategic way.  
This episode features sincere shoutouts to Nikki of Heist Creative / Sydney AUS, and Miriam Bulcher of Miriam Bulcher Photography / Madison, WI USA, and the newest (cutest) Australian Austin, River.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E067 “…#speedytuesday is still the biggest driving force behind this community…”

Can a simple hashtag create a worldwide community of enthusiasts for your brand? Yes it can—and Balazs Ferenczi of Chron24 and Fratello Magazine tells us how in this continued conversation with host DP Knudten.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E066 “…life has something better for me than working in hotels…”

How did an English major from Hungary go from working in hotels in Scotland to be come a journalist for one of the world’s top magazines dedicated to fine watches? That’s the subject of this episode with Fratello Magazine’s Balazs Ferenczi and host DP Knudten. SPOILER: It all came down to Balazs aligning his personal passion with his online and IRL personal brand.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E065 “…it doesn't matter how well you execute if your strategy's wrong…”

Mark Schaefer’s back with host DP Knudten for a continued conversation about his most recent book Marketing Rebellion, and why having a sound strategy is more important than optimized tactical execution. 
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@nonfictionbrand.com
Website: nonfictionbrand.com/ dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E064 “…the personal brand, that’s what people connect the emotion to…”

Best-selling author, and true thought leader Mark Schaefer joins host DP Knudten for a lively conversation about his most recent book ‘Marketing Rebellion,’ and why having a competent, personal brand-building social media presence is the new “do you know how to type?” in business and professional life.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@nonfictionbrand.com
Website: nonfictionbrand.com/ dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E063 “…become known as the fan/follower who really cares…”

In this week’s episode 063 “…become known as the fan/follower who really cares…” University of Wisconsin Instructor Don Stanley returns for the second half convo with host DP Knudten about how Microsoft is going from Vulcan to personal thanks to people like Miri Rodriguez, why everyone needs to prepare their social soil for optimal personal brand growth, Don's big recommendation to watch the Netflix series 'Inside Bill's Brain: Decoding Bill Gates' and more. This episode features sincere shout outs to the fantastic work and sharing of Pelpina Trip, Brené Brown, and Mark Asquinth.
For more about Social Media Marketing World, check it out via DP’s affiliate link at https://events.socialmediaexaminer.com/amember/aff/go/dpknudten +++++++
The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@nonfictionbrand.com
Website: nonfictionbrand.com/ dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved

E062 “…share…so more than the students on campus can benefit.”

E062 “…share…so more than the students on campus can benefit.”
University of Wisconsin Instructor Don Stanley returns for another two-part episode with host DP Knudten about how he’s building his personal brand under the umbrella brand of one the world’s top research universities, and more.
For more about Social Media Marketing World, check it out via DP’s affiliate link at https://events.socialmediaexaminer.com/amember/aff/go/dpknudten
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@nonfictionbrand.com
Website: nonfictionbrand.com/ dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2019 DP Knudten LLC - all rights reserved