NONFICTION BRAND™ w/DP Knudten

E140 “…brands can have an identity crisis. They can oversleep…”

Evelyn Starr’s new book “Teenage WasteBrand” is the subject of this 'AMEN!' episode with host DP Knudten. They talk about the critical value of having a demonstrably true brand foundation that can still enable said brand to weather the inevitable changes of today’s dynamic business landscape—and how many brands have more in common with teenagers than you might think.
To learn more about Evelyn and “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit evelynstarrassociates.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E139 “Your brand is actually in the eyes of your beholder…”

“Teenage WasteBrand” author Evelyn Starr joins host DP Knudten for the wide ranging conversation about branding that recognizes one its most important owners: the people who actually engage, buy, and support the brand (its customers, recommenders, and enthusiasts).
To learn more about Evelyn and her new book “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit estarrassociates.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E138 “I actually am going to reconcile these different identities…and make it my brand..”

Startup Hypeman’s Rajiv Nathan is back with host DP Knudten for more conversation about the how aligning your business with the person you actually are is key for creating a ‘completely true / completely you’ personal brand, and having the kind of satisfying success you desire.
To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E137 “…what matters more than that is your customer narrative.”

Startup Hypeman Rajiv Nathan joins host DP Knudten for a ‘violently in agreement’ conversation about the importance of having an ‘audience first’ orientation whenever attempting to tell a compelling story, and how ‘Hamilton’ the musical is the perfect proof of concept and framework to follow.
 
To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E136 “…that’s been the advantage of niching down for me.”

Liz Willits is back for the second half of her conversation with host DP Knudten about why she niche-ed down to become known as a go-to expert in email marketing, and how that’s enabling her to expand her business into other areas now that’s she’s proved who she is, what she does, and how she does it—in depth.
Learn more, and connect with Liz, at lizwillits.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E135 “Social media [is] great for grabbing attention. Email is good for selling people.”

Liz Willits is all about the power of email and makes a compelling case for in this episode with host DP Knudten. So compelling that it makes him re-think his prejudice for not only email in general, but bro-etry in particular.
Learn more, and connect with Liz, at lizwillits.com
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E134 “…I don’t think totally they’re quite right for us.”

Ten Alpha’s Nick Bolton is back with host DP Knudten for a second-half conversation about the little things that define personal brands and their value to others in the context of a video shoot, and from a producer’s point of view. Pro tip: never let them see you run ‘cause it just points out you made a mistake.
You can connect with Nick via tenalphas.com.au
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E133 “…stories are fact, wrapped in context, delivered in emotion.”

Ten Alpha’s Nick Bolton joins host DP Knudten for a ‘same page’ conversation about the value of emotion in storytelling, and their shared distaste for the word ‘authentic’ and its unfortunate attachment to the hoards of false prophets and snake oil shaman out there in the world of shiny-object social media.
You can connect with Nick via tenalphas.com.au
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E132 “And now he has over 100 paying members in this membership.”

The Prepared Performer’s Molly Mahoney is back for more with host DP Knudten about how having a personal brand in place pre-COVID was not only smart, but an existential lifesaver for both her online empire, and the people (and performers) she supports via her programs.
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved

E131 “…there’s now 9000 people I could be…in a conversation with.”

The irrepressible Molly Mahoney is back on the NFB pod for all-over-the-place conversation with host DP Knudten about her drastic deep December 2020 dive into Clubhouse, what she’s learned there, and why you never want to hear your children utter the words ‘Only Fans.’
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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.
You can reach DP Knudten at:
Email: dp@dpknudten.com
Website: dpknudten.com 
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2021 DP Knudten LLC - all rights reserved