E139 “Your brand is actually in the eyes of your beholder…”

April 19, 2021

“Teenage WasteBrand” author Evelyn Starr joins host DP Knudten for the wide ranging conversation about branding that recognizes one its most important owners: the people who actually engage, buy, and support the brand (its customers, recommenders, and enthusiasts).

To learn more about Evelyn and her new book “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit


The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit or search 'NonFiction Brandversity', ask to join, and you're in.

You can reach DP Knudten at:



Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

©2021 DP Knudten LLC - all rights reserved

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