E026 “…but it really took our CEO being born to really make it happen.

February 18, 2019

Leah and Dan Roe are special guests in this week’s NONFICTION BRAND podcast in which we talk about their exciting new venture, Roe and Co., and the company’s coincident birth with that of their CEO in training, Betty Pearl.


The NONFICTION BRAND podcast is hosted by D.P. Knudten and a variety of special co-hosts including Don Stanley, Kate Toon, Leah Roe and others. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of D.P. and his guest(s).

Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit or search 'NonFiction Brandversity', ask to join, and you're in.

You can reach D.P. Knudten at:


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Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

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